It has been 1 loonnng year that I have been trying to decipher the "Magic Formula" for successfully marketing an organization it's product and services. Suddenly felt like introspecting something which has been there somewhere deep inside me, how do you define or profile a successful 'Marketing Guy' . Somebody who has got strong Market Research, interpretation and forecasting ability or somebody who can nail down any idea or though into a set of numbers ( so boring !) or somebody who can create messages and processes which can reach the right people ( Customers, Partners) .
For me the most critical and interesting part in designing the "Blueprint" an overarching term (like our Mr. Enterprise Architecture, which seems like covering anything and everything) whereby anything the organization does in terms of growth (organic, inorganic) fits into that blueprint. That for me is the beauty of "Marketing".......
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