Just like the internet where you can get a lot of information provided that you don't get lost in the "Information Highway :) " , Marketing too faces a similar kind of dilemma. Numerous channels , abundance of events and now with the advent of social media it's getting increasing difficult for the Marketing team to keep a tab on their strategic priorities while getting involved with their day-day transactional stuff.
Given the scenario it is becoming increasingly important to marry "Process Orientation" and "Marketing" whereby the Marketing Team can list down their key objectives or deliverable, identify the different paths/routes to achieve them , do a proper risk and impact assessment and most importantly fit in every investment or activity in that broad plan.
Somebody said I chose Marketing because I hate processes :)
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