Well this is the question I have been hearing too often in seminars, from investors, even from the local chaiwallah and so much so that I thought let me try and put my own thoughts on this.
What is scalability. Any business which starts would expect to see an increase in revenue on a Y-to-Y basis and it will for sure see an increase in people etc so whats the hype around scalability.
Scalability has some key dimensions and one of the them is the 'Market' which means would your target addressable market grow with time, is the growth rate good enough to keep your business pockets exciting enough for investors
How scalable is your offering. If you are doing products then you scale up by adding more modules , more functionalities etc and you can easily talk about a product life worth 4-5 years but what about services. How do you define scalability for consulting business
How do you scale yourself in terms of your reach in the market. How do you reach out to a large set of customers, geographies etc. Digital Marketing, virtual sales force, distributor model or franchise...
Keep thinking as I don't feel that it covers all so pour your comments
Cheerio
M
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